Promo Codes, Email Campaigns & Social Sharing

Market with Eventsona’s built-in tools

Eventsona marketing centres on three levers: a conversion-ready public event page, GBP promo codes, and email campaigns to people who already care about your events—plus sharing one official URL everywhere else. Use them together instead of scattering buyers across unofficial checkouts.

Step 1: Finalise a conversion-ready event page

Before you promote, confirm title, date, venue, ticket names, and cover image. Marketing cannot fix a confusing page. See creating your first event if you are still drafting.

Step 2: Create promo codes

1. Open Marketing in your organiser dashboard and choose promo codes
2. Create a unique code string (easy to say aloud on a podcast)
3. Choose percentage or fixed GBP discount
4. Set usage limits, expiry, and which tickets or events it applies to
5. Save and test once at checkout

Step 3: Use codes with intent

• Partner codes: One per venue, sponsor, or influencer so you can see who drove sales
• Early support: A short-window code for your warm audience
• Student / community: Limited uses with a clear audience rule stated on the page
• Last push: Only when capacity remains and the discount is honest

Do not stack fake urgency. Real expiry and real remaining capacity outperform invented scarcity.

Step 4: Run an email campaign from Marketing

In the organiser Marketing area you can create, edit, and send email campaigns to your audience. Keep messages short and useful:

1. Create a campaign with a clear subject (date + event name beats vague hype)
2. Lead with what is happening, who it is for, and the Eventsona event URL
3. Add a promo code only when it is real and time-bound
4. Send a mid-campaign update when a tier is selling out, then a last-chance reminder
5. Review send status before you fire—do not blast the same list three times a day

Transaction emails (purchase confirmations and ticket QR details) still go out from checkout; keep door times accurate on the event page so those messages stay trustworthy. For broader day-of habits, see attendee communication.

Step 5: Share one Eventsona event URL everywhere

Copy the public event link and use it on Instagram, TikTok, WhatsApp, Link-in-bio, posters, and stories. Ask speakers and venues to share the same URL. One destination keeps orders in your dashboard and reduces “which link is real?” support.

Step 6: Social posts that convert

• Lead with date + city + who it is for
• Show the room, line-up, or previous crowd—not only a logo
• End with the Eventsona link and code (if any)
• Repeat the link in comments pinned where the platform allows

Step 7: Measure simply

Watch ticket sales by day, remaining capacity, promo redemptions, and which campaign send lined up with spikes. Pair with event analytics. For playbooks, read maximising ticket sales and early-bird vs standard pricing.

Frequently asked questions

Does Eventsona include email campaigns?

Yes. Organisers can create and send campaigns from Marketing. It is built for event promotion to your Eventsona audience—not a full replacement for every newsletter use case—so keep each send tied to a clear event CTA.

How many promo codes should I create?

As many as you have distinct partners or campaigns you want to measure—plus one general code at most. Too many public codes train buyers to wait for discounts.

Should the code also change the ticket tier?

Usually no. Prefer clear ticket types for inclusions, and codes for campaign tracking or modest discounts.

Share the link today

Become an organiser, publish, create one partner code, send a short campaign, and post the Eventsona URL. Also see selling tickets online in the UK, public Events, Venues, and Pricing.